Career Details

Digital Marketing Executive

Job Description

Spinco is looking for a Digital Marketing Executive with a strong technical background in Biotechnology and a creative flair for Digital Marketing, along with 2+ years of relevant experience. In this role, you will do more than just manage social media updates — you will shape and strengthen our digital presence by transforming complex deep-tech innovations into impactful, market-ready communication.

Responsibilities

LinkedIn and Digital Presence

Interface with internal application teams to translate technical insights, product applications, and scientific advancements into sharp, platform-ready LinkedIn posts, carousels, and articles.
Drive and amplify Spinco’s digital presence by creating engaging, high-impact content strategies that enhance brand visibility, audience engagement, and industry recognition across digital platforms.
Monitor performance metrics such as reach, engagement, follower growth, and audience interaction and continuously optimize content to achieve monthly visibility and digital growth targets.

Campaign Management & Lead Gen

Plan and execute end-to-end marketing campaigns for webinars, product launches, and industry events.
Drive high-quality lead generation through a mix of organic strategies and paid performance marketing.
Manage the full campaign lifecycle: landing pages, emailers, creative briefs, and lead-capture forms.
Consolidate data across LinkedIn, Website, Email, and CRM to map the customer journey from “Awareness” to “Purchase.”
Build reports that tell a story—moving beyond dashboards to recommend specific “next steps.”

Qualifications

B.Tech in Biotechnology along with a strong background in Marketing and with 2+ years’ similar experience.
Having an experience in scientific digital marketing is a huge advantage.
The ideal candidate should have a strong proficiency in English.
The candidate should have a data-driven approach and be familiar with marketing metrics such as CPL, CTR, and Conversion Rates.
The ideal candidate should be able to work effectively in a fast-paced environment with strong coordination and collaboration skills.
The candidate should be capable of managing tasks efficiently and meeting project deadlines.